Tirana – ESI at executive training on strategic communication for EU integration
1 October 2025
Kristof Bender. Photo: Res Publica Foundation
Adnan Ćerimagić, ESI’s senior analyst, co-led the Executive Education Programme on Strategic Communication for EU Integration, held on 30 September – 1 October 2025 at the Tirana International Hotel in Albania.
The training, organised by Regional School for Public Administration (ReSPA), brought together public officials from across the Western Balkans. The programme focused on equipping participants with modern tools for effective communication of EU reforms, strengthening institutional coordination, and building resilience against disinformation.
The first day featured expert-led sessions by Marija Golubeva, former minister of interior of Latvia, on framing EU topics for citizens, communicating reforms in times of crisis, and developing reform narratives. On the second day, Adnan led sessions on Political Messaging in EU Accession, Scenario-based Group Work, and Dealing with Disinformation. He worked with participants to test different communication strategies, analyse Eurobarometer results, and develop responses to political and media challenges.
The programme concluded with group presentations and a joint reflection on how to enhance public trust in EU integration through transparent and credible communication.
- ESI proposal: “Preventing violence – transform Kosovo dialogue”
- ESI background: “Scoreboard - The true state of accession - What the Commission assessments reveal”
- ESI proposal: “End the turtle race How the EU can address the crisis of the accession process”
- ESI proposal: “Offer the four freedoms to the Balkans, Ukraine, and Moldova For a merit-based EU accession process with a credible goal”
- ESI proposal: “47 again? Russia out, Kosovo in Support Kosovo’s membership in the Council of Europe”
- ESI proposal: “Abandon clichés about Bosnia: Push EU-related reforms instead of arbitrary conditions”
- ESI proposal: “No partition: Why Kosovo and Serbia must not discuss territory”
- ESI report: “Anti-Corruption Report for the West Balkans: Measure corruption in order to fight it”